What mobile developers can learn from Newzoo's report on IP-based mobile games - Business of Apps
Por um escritor misterioso
Last updated 16 junho 2024
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It’s been a tough year for the mobile games market, with revenue for Q1 and Q2 2022 down compared to the same period last year. This is the result of a number of different factors, ranging from a tough economic market fuelled by COVID and the cost of living crisis to inflation and IDFA changes. Apple’s Tracking Transparency policies (ATT), which were introduced in April 2021 and required app and mobile game developers to seek permission from users for their tracking info, have also contributed to a fall in revenue. With many mobile game studios unable to access the same levels of tracking data they rely on for user acquisition and revenue from in-game purchases, iOS revenue fell by 35% between April 2021 and February
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Leveraging the Power of IP to Offset Mobile's Biggest Challenges
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Resource
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Newzoo: Mobile games will grow 4.4% in 2021 to $90.7B
![What mobile developers can learn from Newzoo's report on IP-based mobile games - Business of Apps](https://naavik.co/wp-content/uploads/2023/07/2-NewzooGlobalGamesMarketForecast-1024x576.png)
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![What mobile developers can learn from Newzoo's report on IP-based mobile games - Business of Apps](https://miro.medium.com/v2/resize:fit:1200/1*ua8N4W75YpQ3c2G3E8eYqg.png)
Newzoo's Games Trends to Watch in 2022, by Newzoo
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72 Stories To Learn About Video Game Development
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Newzoo's video games market size, estimates, and forecasts 2022
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Developers to rely more on IP-based games post IDFA
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