Google is rolling out a Try Now button to test instant apps on the Play Store - news

The new app model does not require an installation process for an app or parts of it to work and has multiple potential uses.

Google Play - Wikipedia

Unable to install an internal test app that I was invited to

Instant Apps - All about Google's Play Instant

Google announces improvements to App Bundles, Instant Apps, and

Google is rolling out a Try Now button to test instant apps on the

Google Search - Wikipedia

Google to Label Android Apps That Go Through a Security Audit

Google Play Instant Apps & Games Not Working? Check These Settings

Google is rolling out a Try Now button to test instant apps on the

How to Disable an Instant App and the “Try Now” Button in Google

Better stats for better decisions

Google Play - Wikipedia