Google kills off FLoC, replaces it with Topics
Por um escritor misterioso
Last updated 02 junho 2024
FLoC (Federated Learning of Cohorts), Google’s controversial project for replacing cookies for interest-based advertising by instead grouping users into groups of users with comparable interests, is dead. In its place, Google today announced a new proposal: Topics. The idea here is that your browser will learn about your interests as you move around the web. […]
Google scraps FLOC tracking system and replaces it - The Washington Post
Google's FLoC Technology Is Already Being Abused by Ad Tech Cos
Google Has a New Plan to Kill Cookies. People Are Still Mad
Google considers switching FLoC to a topic-based approach
Google launches Topics API to replace tracking cookies, and kills off controversial FLoC
Topics are Google's proposed replacement for FLoC
Google's Move From FLoC to Topics API, by Claire Talpey, Geek Culture
FLoC: Google's Plan to Kill Off Third-Party Cookies
Google Chrome's FLoC Explained + FAQs
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